Armia Systems Releases Social Monitoring PlatformPosted by: Ashley Zimmerman | On: 7th Mar, 2013 | New Business
We are pleased to announce that the programmers at Armia Systems have recently completed the development of a new platform, Social Defender!
Social Defender is a social monitoring application equipped with social publishing capabilities and analytics.
Built-in Applications Include:
- A Facebook application to read and write to fan pages.
- A Twitter app using the Twitter API to read, publish and schedule comments to multiple Twitter apps.
- LinkedIn app to view and publish status updates to LinkedIn accounts.
- A web app to read blog mentions, RSS feeds, forums, Tumblr and more.
- A geo IP module to learn the location of users and comments.
- Hadoop/Cassandra implementation to manage all incoming data on a real-time basis.
- A self-learning Bayesian algorithm to understand the message sentiment at a micro and macro level.
- A workflow mechanism to flow messages for response and publishing.
How does Social Monitoring Platform Works?
Social Defender helps brands control their own social reputation by pulling comments and reviews from blogs and social networks such as Facebook, Twitter, G+, Tumblr, Pinterest, YouTube and more.
From one login, business owners, social media specialists or marketers can view, manage and respond to any comments made about their brand or company. Depending upon the chosen plan, more than one brand can also be added to the platform.
The platform is also equipped with built-in analytics so businesses can also determine if a specific event or release increased negative or positive customer sentiment. Due to this valuable feature, companies can also make better, informed decisions and determine social calls based on factual data.
While before it may have been difficult to calculate an emotion and represent it as reliable, Social Defender surely delivers an impressive assessment.
What makes Social defender truly unique from competitors is the workflow module. This feature allows business owners to create a social media monitoring schedule.
This is especially helpful for medium-large businesses that may have a number of employees handling a large social community surrounding a brand or multiple brands.
These sub-admins have the ability to use social networks similar to the main admin, but by using the SocialDefender platform, security is not an issue as they will not need the original password. Rule management allows the admin to assign team members to social accounts relative to time or day of the week.
Try the platform for your brand or company today! See the video. So if you want to monitor your social channels by automated rules round the clock checkout Socialdefender.
What are the benefits of Social Monitoring Platform?
Social media monitoring shows you what is relevant to you. It will show the social media conversations about your brand and helps to measure the media reach and new trends that match your business.
Building a flourishing business is not that easy to happen. It needs planning, stability, and efficient monitoring. Social media monitoring is also named as social listening.
Here are the few ways of social monitoring platform that can help your business to grow:
- Provide better customer service
- Learn your customers
- Spy on your competitors
- Improve your efforts by monitoring hashtags
- Enhance marketing efforts
- Generate new leads
So, If you have the plan to build a business and confused about the social media sites that you have to focus on, learn about how does social media help your business.
If you ever need to create a SaaS platform for social or commerce contact our development team for a detailed proposal with a fixed price.