{"id":1662,"date":"2023-03-01T02:23:19","date_gmt":"2023-03-01T08:23:19","guid":{"rendered":"https:\/\/www.armia.com\/blog\/?p=1662"},"modified":"2023-03-01T02:23:19","modified_gmt":"2023-03-01T08:23:19","slug":"how-to-pitch-an-app-idea","status":"publish","type":"post","link":"https:\/\/www.armia.com\/blog\/how-to-pitch-an-app-idea\/","title":{"rendered":"How to Pitch an App Idea?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If you have a creative mindset, you will see things around you in a different way, you will come across new things, formulate new ideas, etc. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you got an idea for an app, the next thing that comes in mind might be how to make it a reality or how to get funds for your project!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether it is about funding or developing it, you have to convince the developer or the investor about your idea, which means you should know how to pitch your idea. But you don&#8217;t need to be the &#8220;Wolf of Wall Street&#8221;\u009d to do that!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armia.com\/blog\/wp-content\/uploads\/2020\/02\/how-to-pitch-an-app-idea-1024x576.jpg\" alt=\"How to Pitch an App Idea\" class=\"wp-image-1666\" srcset=\"https:\/\/www.armia.com\/blog\/wp-content\/uploads\/2020\/02\/how-to-pitch-an-app-idea-1024x576.jpg 1024w, https:\/\/www.armia.com\/blog\/wp-content\/uploads\/2020\/02\/how-to-pitch-an-app-idea-300x169.jpg 300w, https:\/\/www.armia.com\/blog\/wp-content\/uploads\/2020\/02\/how-to-pitch-an-app-idea-768x432.jpg 768w, https:\/\/www.armia.com\/blog\/wp-content\/uploads\/2020\/02\/how-to-pitch-an-app-idea.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pitching your app idea to a developer<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It is very common that most entrepreneurs are very confused about how to convey their vision or idea to the developer correctly, this can happen since coding or programming are not a common skill everyone has! One solution is to give the development team is the freedom to start working without you having any control over, but that is very ineffective.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you understand the things to be considered when discussing your idea with the developer, you will be able to pitch your idea confidently. Let&#8217;s have a look;&nbsp;<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\"> <strong>Make Sketches and Mockups<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a visual aspect for your app, draw it in a paper or use software tools like Balsamiq, Invision or Mockingbird to create a mockup. The mockups or sketches need not be professional, but it should describe how your app should work, add as many details as you have.<\/span> <\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\"><strong> Break your project into details<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">After you have made visual sketches for your app, the next communication gap will be lots of ideas, requirements that you have in mind.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00e2\u2014\u00a6 List down core features necessary for the product to go to production<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00e2\u2014\u00a6 In this section, features should have clarity and hence remove any suggestions&nbsp;<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\"><strong> Be open with your suggestions or doubts&nbsp;<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><strong><em>Check: <a href=\"https:\/\/www.armia.com\/blog\/mobile-app-ideas-for-construction-industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile App Ideas for Construction Industries<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Pitching your app idea to an Investor<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the challenging stage most of the entrepreneurs have to search for is their first investment and pitching idea to investors. But there are different strategies that we can make use of :<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\"><strong>Creating your presentation slide<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Your presentation slide is a visual and concise model of your app idea, it should include your project&#8217;s vision, the problem you are trying to solve, etc. Most commonly a pitching slide is done in presentation software like PowerPoint or Keynote. As we discussed it must include your company&#8217;s vision which gives an idea of what is your company and why the investor should pay attention to you. This part is your company identity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me breakdown details to be included in the slide.<\/span><\/p>\n\n\n\n<p>1.<strong>Introduction<br><\/strong><br><span style=\"font-weight: 400;\">Give a short introduction of your company&nbsp;<\/span><\/p>\n\n\n\n<p>2. <span style=\"font-weight: 400;\"><strong>About your team<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Describe your team members and their history<\/span><\/p>\n\n\n\n<p>3. <span style=\"font-weight: 400;\"><strong>What problem are you trying to solve?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ask yourself, what problem are you solving?  <\/span><br><br><span style=\"font-weight: 400;\">Your app must solve a specific, simple and meaningful problem or else people won&#8217;t be interested in what you offer.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What value are you adding with your app? How will you make the lives of people better and solve their needs?<\/span><br><br><span style=\"font-weight: 400;\">It is important to show your value proposition and the potential of your app to respond to a problem. And explain why current solutions aren&#8217;t doing the job. It is a better move to explain why your solution is so special compared to others. <\/span><br><br><span style=\"font-weight: 400;\">Is it more user-friendly, efficient and cheaper? Be clear on what separates your product from other current solutions.&nbsp;<\/span><\/p>\n\n\n\n<p>4. <span style=\"font-weight: 400;\"><strong>What makes your solution unique?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can explain about Unique selling proposition(USP) of your product idea.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">5. <strong>What is your solution and how it is going to work?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Describe about the product and its working&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">6. <strong>How big is your market and the findings of your competition<\/strong><\/span><strong>?<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, you should justify the reasons for making your product considering the market status.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can discuss your marketing efforts and targeted audience in this section.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">7. <strong>What is your business model, means how are you going to make money out of it?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this section, you should describe a time span when you are expecting to start making revenue.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">8. <strong>What is your expected budget? What are you expecting from the investor?<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Investors will get more confidence in how serious are you if you are able to provide them your expected budget projections.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">9. <strong>Your contact details to reach you<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the end of your slide include links to connect with you.<\/span><\/p>\n\n\n\n<p><strong><em>Check: <a href=\"https:\/\/www.armia.com\/blog\/how-to-promote-mobile-app-best-25-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Promote your Mobile App<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Finding Investors<\/strong><\/span> <strong>for Your Start-Up<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Finding investors is a major step in making your company forward. They can be from your family or connections or major angel investors, venture capitalists or even investment bankers. You can use your professional network to <a href=\"https:\/\/www.quora.com\/Where-can-I-pitch-an-app-idea-to-investors-or-developers\" target=\"_blank\" rel=\"noreferrer noopener\">find ways to connect<\/a> with investors or get advice for your idea.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You might have any colleagues on social networks like Linkedin or Facebook who can help you connect with investors. You can use cold emailing to connect with investors, in this case, keep the email concise and try to make follow-up emails.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Make your prototype for demo<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is always better to have a prototype for convincing your investors showing how your app works. If you have a prototype, it will eliminate any uncertainties.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating a prototype proves how you are going to put your time, money. Prototype need not be a fully working solution, it can be screen sketches, wireframes or a storyboard. Using tools like SketchApp or Invision you can make the interactive visual ideas of your app.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Create a website and domain<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having a domain and website is an easy way for investors to discover your app later, sometimes it can serve as a link to your prototype. This can be done using any CMS solutions like WordPress. Having a prototype and website shows the authenticity of your company and creates chances for responding to your project idea.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Branding<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even having a logo represents your company and it will be able to show investors that your product is a sellable one. Since you are at your first stage, the logo needs not to be perfect instead of having a brand name and an icon also works!<\/span><\/p>\n\n\n\n<p><strong><em>Check: <a href=\"https:\/\/www.armia.com\/blog\/mobile-app-ideas-for-transportation-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile App Ideas for Logistics Companies<\/a><\/em><\/strong><\/p>\n\n\n\n<p style=\"font-size:22px\"><span style=\"font-weight: 400;\"><strong>Conclusion<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The advantage of being prepared on how to pitch your app idea to your investors or developers is that you will be able to deliver your app idea properly. If you have any app idea then <a href=\"https:\/\/www.armia.com\/request_quote.php\" target=\"_blank\" rel=\"noreferrer noopener\">share with us<\/a>, we have <a href=\"https:\/\/www.armia.com\/development_services.php\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated development services<\/a><\/span> to make it happen for you!<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Best wishes for a convincing and great pitch!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a creative mindset, you will see things around you in a different way, you will come across new things, formulate new ideas, etc. When you got an&hellip;<\/p>\n","protected":false},"author":1024,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[11,10,9],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/posts\/1662"}],"collection":[{"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/users\/1024"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":0,"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/posts\/1662\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/media?parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/categories?post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armia.com\/blog\/wp-json\/wp\/v2\/tags?post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}