KliqBooth is a unique inbound and outbound marketing suite for small to medium-sized businesses.
Julian is the founder of KliqBooth. She is a major IT and telecommunication service provider in Nigeria. The client wanted to develop a SaaS platform that provides office telephone services with integrated PBX and CRM for SMBs. The platform was implemented for telemarketers, sales teams to easily handle customer service issues. It is a tough process to make data entries of customers into the CRM. This project is to make it easier by recording customer information in one click. The core focus of this platform is to solve the problems and issues small and medium-sized businesses face every day.
Armia developed a unique inbound and outbound marketing suite for small to medium-sized businesses. When Armia got the opportunity to explore solutions for this unique problem, we found a method of combining Voice and CRM to solve the issues - CRM with built-in IP telephone service. The platform is equipped with built-in CRM, telephone integration, click-to-call technology, and SMS marketing. Users can use softphones, regular land phones, or mobile phones.
The platform is developed using an MVC framework and Asterisk servers for telephone and SIP-based voice calls, this multi-tenant SaaS platform is straightforward to use and manage. This solution was architected using a distributed server cluster to support the scale needed to address anticipated growth. A mobile app for the end users was also developed so that users can access the solution while they are out of the office.