CASE STUDIES

Online Shop For Groceries

Client

Bundle App is a consumer shopping app that makes shopping much easier and efficient in a unique way

Industry

Ecommerce

Offering
The Bundle App is a consumer shopping mobile application that provides a novel way for users to purchase complementary items along with their intended purchases. The platform will allow users to group the items they buy into “Everyday Bundles,” “Inspiration Bundles,” and “Custom Bundles” that will complete their shopping trip faster.

The CEO Eli Fish is an experienced food researcher and consumer behavior specialist. He has conceived of this idea during his employment at a reputed food and beverage company in New Jersey. He is not fully engaged with this endeavor while he was working with that company that continues to provide a supporting role and maintain an equity position. Through his traditional CPG Innovation training, he has learned to follow a rigorous process that utilizes a 'jobs to be done' framework to understand consumer needs holistically and consider non-traditional solutions to address them. The objectives that we have taken care of are:

● Build the hybrid application to meet the requirements of the MVP trial.
● Consider feedback from the target market for iterations
● Plan the next phase of development

He used this knowledge of the innovation process to develop the idea of Bundle - The Fastest Shopping App in the world.

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