Client
A California-based furniture distributor created a centralized e-commerce marketplace to unify vendors, resellers, and affiliates under one efficient ecosystem
Industry
E-commerce
Offering
The client now runs a robust B2B multi-vendor platform where furniture resellers launch their own branded storefronts, promote vendor products, and cross-sell each other's inventory. A centralized payment system streamlines transactions, and businesses earn revenue through monthly and transaction fees.
Approaches
We built the platform on PHP, Angular, and MySQL and deployed it in AWS. We designed distinct workflows for vendors, retailers, and affiliates. Resellers create white-labeled e-commerce stores and pull inventory from approved vendors. Incentive modules, product personalization, and smart recommendations drive engagement and transactions across the network.
Results
The platform simplifies how furniture businesses collaborate, list products, and generate revenue. Operators gain new income streams from affiliate and vendor sales. The built-in tools—like custom fields, return handling, and Stripe integration—optimize the shopping experience, making this a scalable and profitable marketplace for the entire furniture supply chain.
