The Ferrara Candy Corporation, an associate of the Ferrero Organization, is an enterprise leader in confections and one of the quickest developing confection enterprises in the US. Lemonhead created a social media competition campaign for identifying their superfans using the Superfans platform. A standalone website for maintaining the winners was created.
" User engagement social campaigns were conducted using the Facebook application to generate social engagements for Lemonhead Candy. These engagements were monitored tweaked and manage to generate maximum results. Robust filters were built to generate the analytics that matter most. Meaningful insights were acquired from the content and campaign performance to optimize marketing strategy through a real-time data-first approach. Comprehensive, presentation-ready reports were generated to seamlessly share across departments and team."
Social UCG Platform, Social Engagements, Consumer Goods & Services, FMCG, Social Media, Retail, Advertising and Marketing, PHP, MySQL, Linux, Apache