Vera Bradley is an innovative global brand for girls and women. Travel, Accessories, Luggage, Handbags, Retail, and Fashion are the specialties of Vera Bradley. Headquarters of Vera Bradley is in Roanoke, IN.
User engagement social campaigns were conducted using the Facebook application to generate social engagements for Vera Bradley. These engagements were monitored tweaked and manage to generate maximum results. Robust filters were built to generate the analytics that matter most. Meaningful insights were acquired from the content and campaign performance to optimize marketing strategy through a real-time data-first approach. Comprehensive, presentation-ready reports were generated to seamlessly share across departments and team.
Facebook API, User Engagement Tracking, Analytics,Social Sharing