The Game was one of the top TV shows on the BET TV network. A social media campaign to generate awareness and user-generated content was created using the Brickfish platform.
"FacebookApp App was used by BET for their top TV show called the game. (http://en.wikipedia.org/wiki/The_Game_(U.S._TV_series)) It was used to ask its hard core fans to choose where they should premier it. As the grand prize the biggest fans will attend the premier plus some prizes. The app was presented to BET's four and half million fans in their fan page. There was a tour across the country to promote the premier. In addition to voting for a city in the facebook app, there was a website also which will display data from the facebook apps."
Social Campaign, Facebook API, User engagement tracking