Superfans App is social media platform that rewards brand’s followers to be rewarded and is launched by Brickfish. Brickfish is a social media generation business enterprise that helps brands connect with their clients through social media. Brickfish mainly specializes in social management and moderation, social campaigns, mobile applications, and website development. Brickfish was founded in 2005 and based in Chicago.
The Superfans app is a platform that allows brands to reach friends of fans in an effective way by fueling user-generated content across Facebook, Twitter, and LinkedIn. The main engine of this platform is a Facebook app which is connected with other social media channels to be used for viral sharing. Several large enterprise clients have taken advantage of the platform in order to increase brand related user engagement and reach. The app centers around top fans of companies who receive incentives for sharing contest and sweepstakes news with friends. Equipped with incentives, the app encourages current fans of a company to help find new ones. The software is equipped with detailed tools and analytics that can be used to gauge campaign activity and success.
Geotargeting is performed using integrated geographical data and Google maps. Gamification is created using in-house algorithms. The platform was implemented in distributed cloud environments in order to handle huge spikes of traffic and activity.
Facebook Loyalty Platform, Gamification, Brand Related User Engagement, Social Media, PHP, MySQL, Apache, Linux, Cloud