Client Overview

Bundle is a consumer shopping mobile application that provides a novel way for users to purchase complementary items along with their intended purchases. The platform will allow users to group the items they buy into "Everyday Bundles", "Inspiration Bundles", and "Custom Bundles" that will complete their shopping trip faster.

The CEO is an experienced food researcher and consumer behavior specialist. He conceived of this idea during his employment at a reputable food and beverage company in New Jersey. He was not fully engaged with this endeavor while he was working with that company but continues to provide a supporting role and maintain an equity position. Through his traditional CPG Innovation training, he has learned to follow a rigorous process that utilizes "jobs to be done" framework to understand consumer needs holistically and consider non-traditional solutions to address them.

He used this knowledge of the innovation process to develop the idea for Bundle - The Fastest Shopping App in the world.

Project Description

Bundle makes shopping much more natural and efficient in a unique way where users have the flexibility to purchase products based on food dishes and various other factors. The mobile app was developed in a way that customers can edit the programmed bundles and add, remove or swap items to the existing one. The platform was designed with a beautiful layout along with ease of setup as part of implementing a rich user interface and experience. A predefined inventory list that works with the help of third-party API makes user life easy and smooth. 

Prior to reviewing bundles and inventory, the application will request location information from the user to populate a list of locations where products will originate. The shopping screen will be divided into everyday bundles and inspiration bundles. These bundles will be further divided into breakfast, lunch, dinner, and miscellaneous.

The platform also allows users to create a custom bundle based on their preferences. In the everyday bundle, users can view the basic and most often used items within this bundle for easy access and purchase. Inspirational bundles are the same as everyday bundles, but this bundle will provide more information like recipes, ingredients, and detailed steps for preparation.

Mobile App Features

Food and Beverage Shopping App, Shop by Bundles, Customized Bundle, Referral Credit System, Free Trial Subscription, Bundle Management, API Control and Product Database, React Native iOS-Android, PHP, MySQL, Apache, Linux, AWS Cloud

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