A social media campaign to increase the user-generated content and social reach was created using the Brickfish platform. A stand-alone web application for showcasing the results in real-time was created. Liquid Wrench is a penetrating oil and is the preferred choice of tradesmen. For more than 75 years, Liquid Wrench merchandise advanced through the individuals who use it and have earned the trust of hard-working tradesmen via advanced overall performance and a commitment to innovation.
User engagement social campaigns were conducted using the Facebook application to generate social engagements for Liquid Wrench. These engagements were monitored tweaked and manage to generate maximum results. Robust filters were built to generate the analytics that matter most. Meaningful insights were acquired from the content and campaign performance to optimize marketing strategy through a real-time data-first approach. Comprehensive, presentation-ready reports were generated to seamlessly share across departments and team.
Facebook API, User Engagement Tracking, Analytics, Social Sharing, Retail, Advertising and Marketing, Consumer Goods & Services, Social Media, PHP, MySQL, Apache, Linux
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