Alice.com - Distributed E-commerce Engine for CPG Products


Alice.com is an online retail platform for Consumer Products Goods (CPG). It powers many major CPG branded storefronts. Users can purchase CPG products from differently branded storefronts or the main storefronts as a one-off or subscription. It enables CPG brands to get valuable consumer insights that be applied to other ecommerce and retail channels. CPG portal had very detailed analytics and competitive information. Alice is a VC-backed e-commerce platform with millions of users. This Ruby on Rails (RoR) platform is modified by Armia Systems Ruby developers to make it an e-commerce analytics engine to provide deep insights into CPG brands. In addition to Ruby engine for suppliers, brands, account managers, fulfillment company, Alice utilizes an S12 based EDI application for fulfillment service.

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