CRM with Built-in VoIP Telephony


CRM with built-in IP telephone service. The client was a major IT and telecommunication service provider in Nigeria and wanted to develop a SaaS platform that provides office telephone services with integrated PBX and CRM for SMBs.




Armia developed a unique inbound and outbound marketing suite for small to medium-sized businesses. The platform is equipped with a built-in CRM, telephone integration, click-to-call technology, and SMS marketing. Users can use softphones, regular land phones or mobile phones.

By using the platform, businesses can effectively streamline business processes by handling inbound and outbound calls within a single click. Current and prospective customer history and information held within a CRM is easily accessible.

Developed using an MVC framework and Asterisk servers for telephone and SIP-based voice calls, this multi-tenant SaaS platform is straightforward to use and manage. This solution was architected using a distributed server cluster to support the scale needed to address anticipated growth. A mobile app for the end users was also developed so that users can access the solution while they are out of the office.

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